Follow industry trends and discover business opportunities within the $208 billion LOHAS consumer market, which represents approximately 35 million U.S. adults.

The Lifestyles of Health and Sustainability market segment includes health and fitness, the environment, personal development, sustainable living, and social justice.

Sub-sectors include: 

•  Green and sustainable building supplies

•  Socially responsible investing

•  Preventative and complimentary medicine

•  Organic food, clothing and personal care products

•  Yoga and other fitness products

•  Eco-tourism

•  Hybrid and electric cars